What is your opinion on Burger King has announced it plans on pairing its value meals with beer?

Question

Move over, South Beach burger joints. The King is coming. And he's got booze.

Burger King announced plans Friday to open its first South Florida Whopper Bar -- a boutique version of the Miami-based fast food chain that hawks exotic recipes of its signature sandwich. The second of its kind in the country, and the first to serve up ice-cold beer, the 24-hour Whopper Bar South Beach has been in the works for several months and is set to open in February at Washington Avenue and 11th street.

Burger King touts the venue as a unique hometown location on high-profile real estate, and BK is adding SoBe flavor to the new locale: Delivery men on scooters will fetch your whopper to your condo (call 531-FIRE), and beer will be sold until 5 a.m.

``It's in our backyard,'' said Jonathan Muhtar, senior director of new concept development for Burger King. ``We love the idea of having a marquis, flagship location for us in Miami that we can share with the community we grew up in.''

Analysts say Burger King's new venture is part of a recession-friendly recipe. Customers are splurging on small luxuries like a gourmet burger but are less likely to fork over big bucks for a five-star meal, and the industry has noticed.

``People aren't spending as much money,'' said Richard Lackey, a Palm Beach Gardens-based restaurant broker and consultant. ``Where today they'll be at Morton's Steakhouse, tomorrow they'll be at a Friday's or a gourmet burger bar.''
http://www.miamiherald.com/business/story/1441052.html

Answer 1

The last sentence gave the answer. They are not doing anything that Friday's, Chili's, Spoons, or Red Robin's already does with more class and close to the same price. Why stoop to Burger King's level? z

Answer 2

I don't think it is a bad idea. There are a lot of people that enjoy a beer with their meal. I guess if you don't like the idea you can always choose another high dollar classy restaurant to take your family. Because Burger King decides to sell beer in the place you,like so many others feel that the place will be an all day long drunken brawl??? Next you, like so many others will want them to hire people to stand at your table, while you and your family are trying to eat your meal,and quote the Bible . Nothing wrong with the Bible mind you I am just saying........ Where does it all end with you..? Unless you live in Miami and that is the only place to "Take your family" then Don't worry about it. I agree, who takes there family out to eat at burger king?? Chucky Cheese serves beer, But when you think about it have you ever been in there? When the place is full of screaming hyperactive kids? Maybe if you frequent that place you have to have a few beers.

Answer 3

I think I would not want to go there if people are sitting around nursing beers all day. Drinkers tend to be loud, rowdy . Burger King can surely come up with something better than this .Burger King is suppose to be a family restaurant not a bar

Answer 4

it is as bad as the holiday inn in Britain is offering a service that if a couple goes into bed and it is cold they can call an employee to jump in the bed to warm it up

i am serious this is what they are doing ,look it up

Answer 5

BK is strugglin' right now. this is sink or swim gimmick for them. they are desperate.